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Warner Bros. to back Blu-ray exclusively
Posted on January 4, 2008
Warner Bros. leads the industry in home video sales and, until now, was the only major studio to back both formats. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger,” said Barry Meyer, Warner’s Chairman and CEO, in a statement. “We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.” This is a severe blow for the HD DVD format. Developed by Toshiba, HD DVD now counts only two major film studios, Paramount and Universal, who release in their format. Comparatively, Sony’s Blu-ray counts Disney, 20th Century Fox, Lionsgate and now Warner in their stable.
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The race for high-definition DVD dominance took a major turn today as Warner Bros. studios announced it will stop releasing its films on the HD DVD format in May, choosing to back Blu-ray exclusively.
