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Super Bowl lives up to its title in Canada
...but the big game still isn't as popular up north
Posted on February 10, 2008
But thanks to a thrilling fourth quarter victory for the New York Giants against the New England Patriots, this year’s Super Bowl was up by almost 17 percent from last year, pulling in an average of 4.2 million viewers for CTV. Compare that to the game’s record U.S. viewership, with 97.5 million people tuning in. When was the last time 9.75 million people watched a TV program in Canada? Not in recent memory. Of course, 4.2 million is still a massive Canadian TV audience. However, it’s not the biggest event of the year. In fact, bigger than Super Bowl, the Grey Cup and sometimes even the Stanley Cup Finals is — wait for it — the Academy Awards. No doubt CTV is hoping for the Writers Strike to come to an official close so the pageantry (and ad dollars) continues on. Here are top 20 programs in Canada for the week of January 28 to February 3, 2008: 1. NFL SUPER BOWL (CTV, Sun 6:03pm) 4,234,000 21. GLOBAL NATIONAL (Global, Mon-Fri 5:30pm) 1,039,000 This chart shows the top TV programs for all home market stations for the week indicated. Programs are ranked based on their average minute audience. The chart also indicates the broadcast outlet on which the program aired and the program’s start time (shown in Eastern Time). Source: BBM Nielsen Canada
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Hip-hop star Wyclef Jean will appeal a recent decision by Haiti’s electoral council rejecting his run in the country’s Nov. 28 presidential election. The former Fugees member’s candidacy was rejected beacause has hadn’t resided in the country for the past … Read more Here are top 20 programs in Canada for the week of August 9-15, 2010. This chart shows the top TV programs for all home market stations for the week indicated. Programs are ranked based on their average minute audience. The … Read more Here are top 20 programs in Canada for the week of August 2-8, 2010. This chart shows the top TV programs for all home market stations for the week indicated. Programs are ranked based on their average minute audience. The … Read more |
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South of the border, the Super Bowl is the television event of the year. In Canada, it has much less of a hold on the viewing public.
