BY
ROBERT BALLANTYNE
POSTED
APRIL 5, 2006
After weeks of
speculation, NBC Today anchor Katie Couric has made
her move to CBS official. Couric
announced on Wednesday's Today that she will leave the
show in May and will take over the anchor duties for CBS' Evening
News in September. In addition to becoming the first permanent
solo female anchor of a network evening newscast (say that five
times fast) — there are rumours that ABC's Diane Sawyer might
try to beat her to the punch by taking over World News Tonight — Couric
will also become part of the 60 Minutes team.
Couric's CBS
salary is estimated to
be around $15 million a year, the same as her past NBC deal,
but with the priceless perk of no longer having to wake up at
4 a.m. on weekdays.
Still, much
of the discussion revolving around her move is her credibility
as a news anchor and whether viewers will accept a female anchor.
Why is her gender even an issue? I don't know, maybe I don't
think the same way news viewers, a majority of which are over
55 years of age, do. But as for the
credibility issue, admittedly, Couric is a new kind of TV news
star, one adept at doing both cooking segments and hard news.
That's not a diss, it's a rare news personality that can pull
this off and still maintain their authority. I think even the
venerable Diane Sawyer has lost
some of her cred attempting the same balance on ABC's
Good Morning America.
Of course,
now that Couric's made her move official, the buzz is that The
View's Meredith Viera will succeed her. The timing's good,
as Viera's contract ends this summer, and The New York Times reports
that a contract between Viera and NBC could be finalized by the
end of the week. It's a safe move for NBC, and it's worth noting
that Viera was a serious broadcast journalist with CBS and ABC
before she became a chat and game show host. My preference would
have been to see someone from NBC take the job, like Today news
reader Ann Curry or Today Weekend anchor
Campbell Brown — Brown in particular will probably move on to
greener pastures as her contract's ending this year too,
possibly to Fox News, where her husband is a contributor.
But
if we're talking about credibility, Paul Krassner
put a blunt spin on Viera's merits as a Today anchor in The
Huffington Post:
"I doubt the
kids really care who the anchor is, unless maybe it's Keith Olberman
on MSNBC. Then there's Meredith Viera proving that, whether you're
hosting Who Wants to Be a Millionaire or confessing on The
View that you like to f— your husband while he's sleeping,
you still won't lose your credibility as a journalist. And
now she's saying, 'I want to be a multi-millionaire.'"
Well, uh, there
you go. 
Robert Ballantyne is the publisher and editor-in-chief of Popjournalism. You
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