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| 'RUMOURS'
HAS IT: Znaimer returns to TV production |
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BY ROBERT BALLANTYNE
POSTED OCTOBER 9, 2006
Moses
Znaimer all but vanished from the media landscape in 2003 — resigning
his duties as a CHUM Limited executive, a media
conglomerate that includes the Bravo!, MuchMusic and Citytv networks
he founded.
After his three
year hiatus, Znaimer, 64, has finally re-emerged on the scene to
create television again, this time as president of a new boutique
independent production and distribution company, MZTV P&D.
When Znaimer
is asked why he decided to become a producer, the ever-aloof figure
answers coolly, "Why not?"
His company's
first project is Rumours,
a sitcom
centered
around a chauvinist sports writer who, in financial desperation,
joins a women's magazine. It is an English-language adaptation
of the hit Quebec series.
"It was easy to colloquialize," Znaimer
tells Popjournalism. "It
worked in Montreal and it worked out all its creative issues
there."
Znaimer is so certain that Rumours' stories of love, ambition,
and conflict in close quarters will be a success that he's already
trying to shop the series worldwide.
"We're working on trying the show in other countries," he says. "It's
a big city show and big cities are big cities wherever you
go. The world is international."
Rumours debuts on CBC TV Oct. 9 at 9 p.m. 
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